Director and Editor

Andrei Severny

Executive Producer

Edward Tufte

Additional Editing

Giacomo Ciminello


Andrei Severny

Peter Lorsch

Script Supervisors

Carolyn Williams

Karen Bass

Still Image Supervisor

Elaine Morse

Production Assistant

Julieta Talavera

Sound Re-recording Mixer

Matt Gundy


Inge Druckrey

Kris Holmes

Ken Carbone

Chris Myers

Nancy Mayer

Nora Hillman Goeler


"It is a document of the long and successful teaching career, and as such will remain a teaching tool for generations to come."

Armin Hofmann

Swiss Graphic Designer and Educator

"This [film] is about patient and dedicated teaching, about learning to look and visualize in order to design, about the importance of drawing. It is one designer’s personal experience of issues that face all designers, expressed with sympathy and encouragement, and illustrated with examples of Inge [Druckrey]’s own work and that of grateful generations of her students. There are simple phrases that give insights into complex matters, for example that letterforms are 'memories of motion.' Above all, it is characteristic of Inge that in this examination of basic principles the word 'beautiful' is used several times."

Matthew Carter

Type Designer, 2010 MacArthur Fellow

"A great documentation of the visual values we hold dear."

Roger Remington

Vignelli Distinguished Professor of Design, RIT

"This engaging film offers many insights and encapsulates a lifetime of learning and teaching."

Chris Pullman

Designer, AIGA Medalist

"Beneficial to all visual students whether designers or artists."

Keith Godard

Designer, Educator, Artist

produced by

"What an extraordinary film! It is simply exquisite, in its pacing, content, narrative arc, photography."

Ric Grefé

Executive Director, AIGA

"A great story beautifully told."

Ken Carbone

Chief Creative Director, Carbone Smolan Agency

“This film is absolutely beautiful. I'm so impressed with it and learned so much in such a compact piece. I feel like it picked up were Helvetica left off with the subtle principles of typographical balance and some early history stemming from the human hand. Inge Druckrey’s wonderful teaching approach comes through loud and clear and stands as an inspiration and model for others including myself. This is fantastic.”

Luke Geissbuhler

Cinematographer of Helvetica and other films

"A fine, insightful and educational documentary. It captures Inge’s work as a designer and educator, her thinking and her SEEING, in a wonderful and most perfect way. Truly Inspirational!"

Hans-Ulrich Allemann


"This very fine film has a wonderful contemplative quality. It floats above the compromises and sometime mundane requirements of praxis."

Chris Myers

Designer, Educator, Graphic Design Chair

The University of the Arts, Philadelphia

© 2012-2016 Graphics Press


“If you do one thing today, watch this 40-minute crash course in Design Thinking.”

March 14, 2013         

“Beautifully made film.”

“Watch the first five minutes and you’ll be hooked.”

Inge Druckrey with the President of Iceland Ólafur Ragnar Grímsson.

Screening of Teaching to See at Bio Paradis, Reykjavik. March 12, 2013